All Posts

These are the benefits of local SEO


Sep 21, 2021

Share this post:

You must have heard of SEO a lot of times. In fact, this technique to rank well on search engines has become widely popular during the last few years. So, what exactly is local SEO? Local SEO is also known as Map SEO and, simply put, it is the branch of SEO that helps small and medium-sized businesses grow.

Local SEO targets people in the same area as your business. Let us say, for example, you own a spa and you optimize your site. When people look for a “spa near me” your business will appear on the listing.

You have not started optimizing your site for local SEO? Here is why you should implement it soon:

1. Enhanced traffic

Today, local information is the subject of 46% of all Google searches. When you do not use local SEO, you are mainly competing for space in the search result with businesses all over the world, and chances of your business being unnoticed are high. However, when using local SEO you are targeting people nearby and encouraging people in the area to visit your website while encouraging them to visit your physical store at the same time if you have one.

2. Possible repeat customers

With this type of SEO, you can capture different shoppers including those who are visiting from a faraway area. The advantage here lies in the fact that when you provide temporary services to a customer, they are most likely to come back and build a long-term relationship with your business.

3. Better conversion rates 

Local SEO drives potential customers to your website, which improves the conversion rate. According to Joel House Search Media, 28% of the local searches result in sales. One important aspect to succeed in this scenario is presenting yourself as an expert in your industry.

4. Reduced advertising costs

When performing a search to buy products, most customers prefer using the “near me” option. Thus, if you rank high locally, more customers will see your website and your products and you will reduce the costs of having to advertise in different channels like newspapers or ads.

5. Long-lasting rankings

In general, when focusing on SEO instead of old marketing, you get long-lasting results with the chance to rank high on search engines with little inversion instead of spending lots of money every month. The key to success is consistency.

6. Building a strong community

Local businesses have the advantage of being able to build a community easily. Many people love to support the local community by shopping in local stores. This kind of behavior encourages local business owners and helps people connect because of the sense of belonging to the same place.

Want to know more about local SEO? Let our expert team help you.

Enjoy this post?

Join Our newsletter

    Keep reading

    Navigating the World of IoT: Everything You Need to Know

    Navigating the World of IoT: Everything You Need to Know

    The Internet of Things (IoT) connects physical devices to collect data and take actions. It offers efficiency, convenience and security, but faces security and privacy challenges. Effective deployment requires careful device selection and a robust network infrastructure.

    Windows 11: Goodbye to your old devices?

    Windows 11: Goodbye to your old devices?

    Windows 11 poses challenges with exclusions from older devices. Its rigorous requirements highlight technological direction. Discover options: stay on Windows 10, buy a new computer or use a virtual machine. Prepare to evolve with conscious decisions.

    ISO 27001: Information Security in Action

    ISO 27001: Information Security in Action

    Discover the importance of ISO 27001 in information security. This international standard offers a solid framework to protect vital assets and comply with regulations. Gain benefits like stakeholder trust and operational efficiency. Learn how to implement it and seek certification to ensure the security of your organization in an ever-changing digital world.

    Maximize Microsoft 365 Business Premium with 5 strategies

    Maximize Microsoft 365 Business Premium with 5 strategies

    Discover how to maximize business efficiency and security with Microsoft 365 Business Premium. From advanced productivity apps to remote collaboration and robust security measures, this suite propels you toward sustainable growth. Make the most of these strategies to take your business to new heights!

    Success stories of online stores created with Shopify

    Success stories of online stores created with Shopify

    Discover the global impact of brands like Hawkers, HOFF, Gymshark and more, who have found success with online stores on Shopify. From sunglasses to bohemian fashion, they demonstrate how the platform drives growth and unique connection with customers.

    SEO Guide for Choosing the Ideal CRM Software

    SEO Guide for Choosing the Ideal CRM Software

    Find out how to choose the best CRM software with our SEO guide. Define objectives, analyze needs and compare options to enhance your company. Ensure team commitment and optimize business management. Contact us for virtual store design services.