All Posts

UX Design for eCommerce: What you need to know


Nov 9, 2022

Share this post:

UX Design for eCommerce stores is a gateway to get to your target audience’s mind. Whereas UI design focuses on an appealing appearance to get the users’ attention with a creative design, UX captivates them in a more long-term approach by providing a smooth app functional experience that solves their needs.


The role of design for e-commerce

A successful  ecommerce website relies on a variety of factors, such as:

  • The quality of the concept that’s presented to the customers
  • The product or service offered and its quality, value
  • How the electronic platform is presented, quality of its design and the sales via


Therefore, design does play an important role in the ecommerce world for the more satisfaction a user finds in the use of the website or app, the more they will trust your brand and keep using the platform. Simply put, A great user experience equals effective mouth marketing, which at the same time equals a better business. When designing an ecommerce website or mobile app, these are the aspects that should be considered:

  • Design that supports the offer, but does not overshadow it
  • Operational simplicity
  • Effective use of visual elements
  • easily available general and contact information about the business providing goods or services


Some experts’ tips for an optimal UX design for eCommerce


Most experts agree that an optimal UXdesign will have the following:


Simplistic Primary Navigation

The navigation function plays a vital role in the eCommerce store. When designing such stores, make sure to include every important aspect in the home page like product categories, sales, featured products and recommendations, etc.



Today’s world demands responsiveness for all types of devices as most users access digital products through a mobile device. So, experts suggest you make sure your eCommerce site’s user experience is flexible to meet all devices’ screens’ aspect ratio.


High-resolution images

There is a big part of customers that rely on a brand based on how appealing the product looks through images. Therefore, you need to add high-resolution images and graphics that will add value to your brand.


What do you think of these tips? Is there any other you would add to the list?

If you are looking to build a powerful and efficient eCommerce website, we are the right team to help you. Contact us today.


Enjoy this post?

Join Our newsletter

    Keep reading

    5 Essential Marketing Tools for Designers

    5 Essential Marketing Tools for Designers

    Design and marketing come together in these 5 essential tools: Trello, Canva and Google Analytics drive creativity and success in digital strategies. From project organization to social media management, they are key in digital design and marketing.

    UI/UX in the Real World: Successes in Physical Products

    UI/UX in the Real World: Successes in Physical Products

    Discover how User Interface (UI) and User Experience (UX) transform physical products. Examples like the Tesla Model S and Apple iPhone show how great UI and UX can revolutionize customer satisfaction and efficiency in everyday products. Invest in excellence and make a difference!

    Magento: Boosting your eCommerce Success

    Magento: Boosting your eCommerce Success

    Magento is a leading eCommerce platform thanks to its versatility, advanced features, and focus on SEO. It allows for complete customization and effortless scalability, ideal for businesses of all sizes. Magento is the perfect choice for lasting success. Boost your online business with Magento!

    Top 8 WooCommerce Themes for an Online Store

    Top 8 WooCommerce Themes for an Online Store

    Explore our selection of the 8 best WooCommerce themes for online stores. These themes not only offer spectacular design but also powerful features to boost your digital success. Find the perfect theme for your online store and captivate your customers from the first click.

    Artificial Intelligence in the Retail and E-commerce World

    Artificial Intelligence in the Retail and E-commerce World

    Discover how Artificial Intelligence (AI) is reshaping the retail and e-commerce landscape. From automating operations to predicting trends, AI’s impact is transformative. Enhancing customer experiences through personalization, optimizing processes, and preventing fraud, AI is redefining the way businesses thrive in this evolving digital era.

    Maximizing the Potential of Email Marketing

    Maximizing the Potential of Email Marketing

    Email marketing has emerged as a powerful and versatile tool. Despite the rise of social media and other online communication forms, email remains an essential channel to reach customers directly and personally.