The first impression a user gets when using an application comes from the UI design. In fact, this aspect is so important that it makes the user journey smooth, while connecting them with the brand. It is important to note that the UI design of an application is not limited to its looks, as the architecture should combine with it in a successful manner. UX, meanwhile, focuses on making things easier for the user. As both aspects keep evolving, here is a list of UI/UX trends for mobile apps.
Improved personalization
Mobile app personalization is becoming more popular, with the most notorious examples being YouTube or Spotify offering song recommendations to its users. This level of personalization can be successfully achieved thanks to Machine Learning and Artificial Intelligence.
Emojis everywhere
Today, mobile app designers include emojis in their solutions due to the crescent popularity of the use of emojis across platforms. They are universal symbols, after all.
But, apart from being highly popular, the emoji inclusion to mobile apps bring friendliness to a product, making it easier for brands to connect with customers, especially if they are among the young population. If you are considering injecting emojis into your app’s design, make sure to think about your app’s target audience and the purpose of it.
Animation
Animation is among the top trends for different reasons. First of all, it is great to catch the user’s eye. And second, it offers a more engaging experience throughout the whole process of interaction. There are no limits when it comes to using animation, as there is a wide variety of styles and approaches. However, 3D animation seems to be gaining momentum.
Useful voice interaction
Voice-powered applications help accommodate our lives, which is why voice interaction should be considered when thinking about developing an app. Big brands have heavily relied on voice interaction. Take a look at Amazon’ virtual assistant, Alexa; Apple’s personal assistant, Siri; Samsung’s voice-controlled assistant, Bixby, to name a few.
If you want your app to improve the user experience and offer the best tailored journey, make sure to consider voice interaction and its compatibility.
Dark Themes
A dark theme is a low-light UI. As its name suggests, it shows dark surfaces. This has some advantages that mobile users value, such as storing battery power because it reduces the use of light pixels and it lessens eye strain thanks to adjusting the screen brightness to present lighting conditions.
AR/VR
Both Augmented reality and Virtual reality allow users to integrate the fictional digital component into the real world and offer a fresh, appealing appearance. Today, ecommerces use these models to allow users to have a more realistic impression of how the product looks or how it would look on them. But this technology can also be adopted to other areas such as Travel, Science, Entertainment, etc.
Are there any other trends for mobile apps you’ve noticed? If you are looking to develop a powerful, innovative mobile application, we are the right team for you. At Gmedia, we provide innovative, efficient solutions for the online world. Contact us and let us help you
