Driving traffic to a website or an ecommerce store is a big goal for most businesses. Truth is, nowadays there is a lot of content online fighting to get a visitor’s attention. In all kinds of extent, formats, etc. As it is a huge deal, we have compiled a list of ideas that will help you increase traffic.
Think about SEO
SEO (Search Engine Optimization) is key if you want to attract visitors. When using SEO for your page, you are working to attain a result in SERP (search engine results page). But, is implementing SEO hard? Not really, you need to optimize the page elements making sure the search engines are able to read it. These elements to consider are:
- H1 or header
- Meta description
Create awesome content
Valuable content keeps visitors engaged once they click through your site. Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. Thus, you get a privileged view of what your audience seeks. Moreover, when you care about the content you produce, research your audience’s interest and post regularly, your website’s traffic should improve.
Use social media
Proactively engaging on social media will help you boost your site’s traffic. The average adult spends 147 minutes per day on social media. Thus, it is a big channel to create brand awareness, affinity and even loyalty. How does it work? Well, we got some ideas here:
- Post content, such as blogs, infographics, video, etc.
- Use hashtags that align with your brand and your content.
- Engage with followers by replying, retweeting, sharing, etc.
Reach new audiences through influencer marketing
Influencer marketing consists in building relationships with influencers to get a brand to new audiences. It is a great marketing idea because it helps harness the creativity and reach of relevant influencers in your industry while leveraging the trust they have with their followers.
You can drive traffic to your ecommerce store quickly with paid advertising. In the case of search engines, you can run pay-per-click or retargeting ads. It is a great way to connect with a larger audience while targeting your ideal audience.
You can also use advertising on social media like Facebook Ads, Instagram Ads, Twitter Ads, etc.
Now that you know these ideas to increase traffic to your site, make sure to combine them for better results.