How to create a Unique Selling Proposition

How to create a Unique Selling Proposition

When in the business world, you are required to have a Unique Selling Proposition to succeed. But, what is it? Simply put, a USP is a sentence or phrase that encapsulates the reason your company is unique, telling customers the specific benefits to make them choose...
Why accessible design improves business outcome?

Why accessible design improves business outcome?

Companies that are interested in the economy of the future realize that a diverse population is a key to their business success. However, this population gets under-recognized more than what you can imagine. Indeed, giving more access to technology that meets the...