All Posts

Why accessible design improves business outcome?


Nov 10, 2020

Share this post:

Companies that are interested in the economy of the future realize that a diverse population is a key to their business success. However, this population gets under-recognized more than what you can imagine. Indeed, giving more access to technology that meets the necessities of people with disabilities.

A great aspect to consider is that approximately 20 million people have disabilities in the USA which represents $490 billion in disposable income. Around the world, there are 1 billion people with disabilities with $8 trillion in disposable income. Therefore, leading companies are investing in sources around this emerging market.    

However, there are a lot of companies that prioritize other factors because of continuous changes in new technologies, design decisions, and development practices. These organizations don’t realize that accessibility creates a competitive advantage, especially for e-commerce.

Here are 4 ways to how accessible design improves your business results:

Minimize Legal Risks  

Right now, all the companies in the U.S must follow the Americans with Disabilities Act of 1990 requirements, which bans discrimination against people with disabilities in all public areas. The climb of e-commerce brought a new law in 2009 for all telecommunications companies. 

For example, Bruce Sextib Jr. ( 2006, a student at UCA-Berkeley and president of the California Association of Blind Students) sued Target because blind people couldn’t access its site. The case became a huge awareness for many organizations sites that don’t play well or at all with screen reading technology. In the end, Target had to pay 6 million dollars and continues collaboration with the NFB (National Federation of the Blind).

After seeing this example, you can conclude that an accessible website is no longer an option or a luxury; instead, it prevents serious costs to any company.

Customer Acquisition

Accessible sites are more usable to everyone because users can achieve their goals more effectively, efficiently, and satisfactory. With a positive experience, users are more likely to use the website or application fully, return more often, and share their experience with others. 

Even if your organization is not in the USA territory 650 million people around the world have a disability. An accessible site can be an incredible opportunity for greater market share, which in the end improves the experience of the users. 

Create Innovation 

Many companies can reach innovations as a valuable product. A true and honest tech company believes accessibility to be a basic human right, which drives their products closer to users. For example, Microsoft is a case of success with the implementation of accessibility with its Seeng AI. Also, Google’s Project Tango brings a computer vision for blind people in a three-dimensional space.

Boost Brand Value

Your investment in accessibility efforts will empower your its core values. It is crucial to keep in mind that today’s users consider the business’s core value, especially when they make their buying decisions. In the USA, seven in ten millennials continuously consider company values when making a purchase decision.

Creating an accessible design must be one of your priorities. With an accessible design, you need to invest in resource cost which comes with time, energy, knowledge, etc. However, it is completely worth it in the long run because you are creating empathy for your customers.

The ways from above might not be the only once, but not consider enough in your business site. Indeed, it can help you with ways accessible design improves your business site . Above all, developers at Glajumedia can give you that peace of mind by expanding your accessible design.

Enjoy this post?

Join Our newsletter

    Keep reading

    5 Essential Marketing Tools for Designers

    5 Essential Marketing Tools for Designers

    Design and marketing come together in these 5 essential tools: Trello, Canva and Google Analytics drive creativity and success in digital strategies. From project organization to social media management, they are key in digital design and marketing.

    UI/UX in the Real World: Successes in Physical Products

    UI/UX in the Real World: Successes in Physical Products

    Discover how User Interface (UI) and User Experience (UX) transform physical products. Examples like the Tesla Model S and Apple iPhone show how great UI and UX can revolutionize customer satisfaction and efficiency in everyday products. Invest in excellence and make a difference!

    Magento: Boosting your eCommerce Success

    Magento: Boosting your eCommerce Success

    Magento is a leading eCommerce platform thanks to its versatility, advanced features, and focus on SEO. It allows for complete customization and effortless scalability, ideal for businesses of all sizes. Magento is the perfect choice for lasting success. Boost your online business with Magento!

    Top 8 WooCommerce Themes for an Online Store

    Top 8 WooCommerce Themes for an Online Store

    Explore our selection of the 8 best WooCommerce themes for online stores. These themes not only offer spectacular design but also powerful features to boost your digital success. Find the perfect theme for your online store and captivate your customers from the first click.

    Artificial Intelligence in the Retail and E-commerce World

    Artificial Intelligence in the Retail and E-commerce World

    Discover how Artificial Intelligence (AI) is reshaping the retail and e-commerce landscape. From automating operations to predicting trends, AI’s impact is transformative. Enhancing customer experiences through personalization, optimizing processes, and preventing fraud, AI is redefining the way businesses thrive in this evolving digital era.

    Maximizing the Potential of Email Marketing

    Maximizing the Potential of Email Marketing

    Email marketing has emerged as a powerful and versatile tool. Despite the rise of social media and other online communication forms, email remains an essential channel to reach customers directly and personally.