When in the business world, you are required to have a Unique Selling Proposition to succeed. But, what is it? Simply put, a USP is a sentence or phrase that encapsulates the reason your company is unique, telling customers the specific benefits to make them choose you instead of the competition.
What makes a Unique Selling Proposition good?
A good USP should be:
- Assertive, but defensible. This means the phrase you choose should be memorable and distinctive from the competition.
- Focused on what the customers value. Think about it this way, you can have the best idea, the best communication channels, and everything, but if your target does not care about what you deliver, your UPS would not matter.
Easy steps to create a good USP:
If you want to create a strong and efficient USP, you should follow these steps:
- Define your target market. Think about the benefits your target wants.
- Identify what attributes make your product unique. To do this, you should also analyze the competition and their offer. Once you have done this, you can start with your own attributes and how they defer.
- Position your Unique Selling Proposition to highlight the benefits of doing business with you. Make sure to do it in an appealing way.
- Make your USP short. Having a concise USP makes it easier to remember for customers and potential clients.
- Test your USP to ensure it sounds proper, it delivers the message clearly, and works fine. You can test it through social media, thanks to the direct access it gives to customers and their ideas.
- Promote your Unique Selling Proposition through the channels that will serve you the most. Get out there and let the world know what makes you different.
How to integrate it into the marketing strategy?
To make sure your USP delivers the message clearly and can be integrated into the marketing strategy, you must keep these factors in mind:
- Think about what is your target market, what they value, and what they need/want.
- Make a list of all your company’s strengths. Think about what makes it unique and how to capitalize onevery strength.
- Enlist what you can provide clients with that no other company can offer them, your unique benefits.
- Decide how you will communicate your USP. This includes the slogan, the images, and, in general, every material.
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