All Posts

The buying process in eCommerce


Nov 18, 2022

Share this post:

You have probably heard of the term eCommerce and as its popularity keeps growing, you will continue to hear about it, but in case you are not that familiar with it, here is everything you need to know about the buying process in ecommerce.

eCommerce comes from electronic commerce, which describes any exchange of products or services done online.


What is an ecommerce store?

It is a website that sells products online and accepts payments online as well. 


What are the steps in the buying process in eCommerce?


Order submission

Let’s say you want to buy a new purse from a retail web store. When you visit the site, your browser will communicate with the server that manages the vendor’s website.


Order management

The web server sends your order to the company’s order management solution, which is a system that tracks your order all along the buying, from submission through shipment. In order to know if the item you want is in stock, the order management system will send a query to the company’s stock database.


Stock management

If your wanted item is in stock, the stock database system will send your order to the merchant system for processing. On the other hand, if the item is not available, that database can order a new supply, assess when those items will be available and suggest an estimated restocking date.


Payment processing

After confirmation of stock availability, the stock database transmits your order to the merchant system. This system is run by a credit card processing firm or bank and may communicate with your bank computer to verify that funds are available for the purchase. Once the funding is confirmed, the merchant system will authorize your transaction.


Order confirmation

After the vendor’s internal systems confirm the purchase, you’ll receive an order confirmation notice via the company’s web server. In most cases, companies also send an email and/or text confirmation about your order, along with updates about order processing or shipping.


Order packaging

The order management system sends details about your order to the retailer’s warehouse. This information lets the warehouse team be ready to package your item and prepare it for shipment.


Order dispatch

The warehouse ships your order. It is common that vendors rely on a third-party delivery company that delivers the item to you.


How is the checkout flow?

During a standard checkout process, the customer will go to the shopping cart > billing info > shipping info > shipping method > preview order > payment > confirmation. Thus, the seven essential steps your website will need are:

  1. Initiate checkout
  2. Login orSign up (optional)
  3. Billing Information
  4. Shipping Information
  5. Shipping Method
  6. Preview Order
  7. Payment Confirmation

Now that you know more about the buying process in ecommerce and the checkout process, you can focus on improving your ecommerce store making sure the flow goes as smoothly and fast as possible, including the vital steps. Should you want to know about ecommerce outsourcing, you can read the article.

If you are looking for the right team to help you pull up a store online, we are here to help you. We are experts in Shopify development or WooCommerce development. Contact us today.

Enjoy this post?

Join Our newsletter

    Keep reading

    UI/UX in the Real World: Successes in Physical Products

    UI/UX in the Real World: Successes in Physical Products

    Discover how User Interface (UI) and User Experience (UX) transform physical products. Examples like the Tesla Model S and Apple iPhone show how great UI and UX can revolutionize customer satisfaction and efficiency in everyday products. Invest in excellence and make a difference!

    Magento: Boosting your eCommerce Success

    Magento: Boosting your eCommerce Success

    Magento is a leading eCommerce platform thanks to its versatility, advanced features, and focus on SEO. It allows for complete customization and effortless scalability, ideal for businesses of all sizes. Magento is the perfect choice for lasting success. Boost your online business with Magento!

    Top 8 WooCommerce Themes for an Online Store

    Top 8 WooCommerce Themes for an Online Store

    Explore our selection of the 8 best WooCommerce themes for online stores. These themes not only offer spectacular design but also powerful features to boost your digital success. Find the perfect theme for your online store and captivate your customers from the first click.

    Artificial Intelligence in the Retail and E-commerce World

    Artificial Intelligence in the Retail and E-commerce World

    Discover how Artificial Intelligence (AI) is reshaping the retail and e-commerce landscape. From automating operations to predicting trends, AI’s impact is transformative. Enhancing customer experiences through personalization, optimizing processes, and preventing fraud, AI is redefining the way businesses thrive in this evolving digital era.

    Maximizing the Potential of Email Marketing

    Maximizing the Potential of Email Marketing

    Email marketing has emerged as a powerful and versatile tool. Despite the rise of social media and other online communication forms, email remains an essential channel to reach customers directly and personally.