All Posts

SEO Essentials: How to boost your website


Aug 26, 2021

Share this post:

Search engine optimization (SEO) is all about optimizing a website around specific words, known as keywords.  It consists in making an online store or website appealing for search engines like Google. You should keep in mind that SEO is a long-term commitment and the little things contribute to positioning just as much as the big ones.

How do I  position my site?

  • Providing a better user experience with an intuitive interface, an optimized site for mobiles.
  • Providing valuable information and revealing the most by answering a wide range of questions about a topic your target cares about.
  • Using better images, videos, or content, in general, to illustrate your point with good examples.

Why is SEO important?

It can bring massive amounts of traffic to your website. When used properly, it can boost traffic immensely. Unlike other marketing channels that stop delivering traffic when you stop paying, the search engine will still consider your website as long as you convince it that the site is valuable.

Types of SEO

On-site SEO

It includes tactics you have direct control over. All the practices and enhancements you can do to your site so that search engines understand the webpage better.

Off-site SEO

Refers to the tactics you do not have control over. They are usually signals from other websites that show the value of your website to search engines. You cannot add them to your website. But as long as there are other pages talking about you, it will help you.

Techniques of SEO

White-Hat SEO

White-Hat refers to the completely legitimate SEO tactics aligned with Google’s rules that follow those almost to the letter. These techniques are a good way to get to rank your site, but white-hat SEO will demand a lot of effort, time, networking, and relationship-building. It is important to mention this is the safest group of techniques in the long run and they do not represent any risk for your website.

Grey-Hat SEO

This term defines techniques that consist of a mixture of following the rules and bending them in a slight way. Grey-Hat basically includes some shortcuts that search engines do not advise but do not penalize either. This method is not advised for a long period of time, but you could use it with discretion and caution.

Black-Hat SEO

These techniques are usually used by churn and burn sites (sites that are set up to make money fast but are aware that they’ll likely get de-indexed quickly). In this practice, people rely on software to create traffic to a site by spinning hundreds of versions of blog articles, creating thousands of social links on automated accounts, blasting blogs to automated websites, and spamming backlinks. 

The sole purpose of black-hat SEO is to get websites ranked on search engines really fast, but it is definitely not a technique advised to follow for long-term purposes.  

Players in SEO

There are four players:

  1. Product: The online business, blog, or website.
  2. Search engine: The most known example is Google.
  3. Searchers: People who use search engines to find information.
  4. Algorithm: It is mostly unknown and varies from time to time. 

Enjoy this post?

Join Our newsletter

    Keep reading

    APIs and Webhooks: Understanding the Differences and Uses

    APIs and Webhooks: Understanding the Differences and Uses

    Explore the key differences and uses between APIs and webhooks in interconnecting systems and applications. APIs act as versatile communication bridges, while webhooks provide real-time notifications. Learn when to use each one and optimize your technology projects for more effective integration.

    Web Maintenance: 5 Reasons for Success

    Web Maintenance: 5 Reasons for Success

    Web maintenance is essential for online success. Increase speed, strengthen security and improve the visibility of your site. Contact us for virtual store design and ensure your web presence thrives.

    Payment Gateways in Shopify for your Business Success

    Payment Gateways in Shopify for your Business Success

    Choosing the right payment gateway on Shopify is vital to the success of your store. Consider security, customer experience, integration and costs. Shopify Payments, PayPal, Stripe and other options stand out. Ensures a safe and efficient shopping experience.

    5 Essential Marketing Tools for Designers

    5 Essential Marketing Tools for Designers

    Design and marketing come together in these 5 essential tools: Trello, Canva and Google Analytics drive creativity and success in digital strategies. From project organization to social media management, they are key in digital design and marketing.

    UI/UX in the Real World: Successes in Physical Products

    UI/UX in the Real World: Successes in Physical Products

    Discover how User Interface (UI) and User Experience (UX) transform physical products. Examples like the Tesla Model S and Apple iPhone show how great UI and UX can revolutionize customer satisfaction and efficiency in everyday products. Invest in excellence and make a difference!