It is no surprise that a good strategy, consistent over time, can get your website to rank well in search engines without spending money. Here are some hacks that will help your website get a better position in search rank.
1. Improve your user experience
A study on ranking factors by Semrush shows that the top four ranking factors are: website visits, time on site, pages per session, and bounce rate. These four factors are directly related to the website’s content and user experience. To put it simply, the better your website’s visitors feel about your site and the more expectations they accomplish, the more time they will spend going across your site, and the more likely they are to return to your site. This means more pages visited, more time on site and pages per session.
2. Optimize for local search
There is no doubt that Search Engine Optimization is crucial on a global scale. However, do not forget to focus also on the local market, especially if your company is just starting. Make sure you are providing as much information about your company as possible, this will help not only search engines like Google, but also prospective clients. When creating a Google page to tackle the regional market, make sure to include your address, phone number, website.
3. Write evergreen content
One great way to rank well in search engines is to produce evergreen content as often as you can. But what is evergreen content? It refers to the content that remains valuable and relevant. The idea is to write content that will resonate with the readers and does not have a close date of expiry.
Yes, writing about trends is important, but make sure to include content that will still be relevant several years down the road.
4. Improve page speed
Page speed is essential in terms of a website’s ranking in search engines. Faster webs increase both conversion rate and user engagement. Meanwhile, a slow website will result in a low rank because more people will bounce and get out of the site.
5. Optimize images
Improving the text on your site is not the only step. Make sure to optimize the images as well, this will stop your site from slowing down. A good way to optimize images is by compressing them. You can also use alt tags for your images, so that Google can read them. The alt tags are essentially short, descriptive text that you attach to your images to ensure Google understands what is shown.
What do you think of these hacks? What else would you add?
At Gmedia, we have an expert team that works with the best knowledge to build powerful websites that can rank well in search engines. Whether it is a matter of web development, app development or other solutions, our dedicated team will help you reach your goals. Contact us and let us help you.
