As an ecommerce, you will need SEO for visibility matters. Search engine optimization refers to the process of getting traffic in search engines like Google, Yahoo, Bing, etc. There are many highly-effective techniques to help you improve your ranking, and subsequently your sales. We have compiled some of them in this guide to SEO for ecommerce.
What is the impact of SEO for ecommerce?
The impact of SEO for an ecommerce store can be long lasting if you keep a consistent strategy. Having an online store represents a huge window for potential customers. And today, everything that is posted online depends on search engines. The Global Overview Report shows that 98 percent of people use a search engine every month.
How SEO works
Search engines use a combination of crawlers, indexes, and algorithms to determine what results it will show for each keyword. Thus, it is fair to say keywords are the basis of SEO. But, what is a keyword? They are words or phrases people type when searching online to find or learn about something. When using the right keywords strategically, your content will be shown to your target audience.
There are two ways to appear high in search engine rankings:
-
Organic
When your site is naturally appearing in good positions for search engines, we call it organic search
-
Paid
You can also pay to show up when someone searches for a particular keyword. In this case, you will be charged every time someone clicks on your site.
Steps for a SEO strategy for ecommerce
If you want to improve your ecommerce’s ranking with an effective SEO strategy, these are the steps to follow.
1. Do a keyword research
This step will help you determine the keyword used by your target audience to search for products like yours. With this information, you can optimize your content and metadata accordingly.
2. Work On-page optimization
Ensure that your website’s structure and content are optimized for both, search engines and users. This means using relevant keywords in your titles, descriptions, and headings, as well as high-quality images and product descriptions.
3. Ensure mobile optimization
The number of people using mobile devices to search for products online keeps increasing, thus, you must ensure that your website is mobile-friendly.
4. Think locally
If you have a physical store as well as an online one, using local SEO will help you. Make sure to optimize your website for local search terms claiming your Google My Business listing, and getting listed in local directories.
SEO for ecommerce is not that hard to develop and it can result in long lasting benefits. Now you know more about it to help you improve your strategies.
If you want to enhance your ecommerce business, we are the right team to help you. Contact us today to learn about our services.
