Online marketing has gained popularity in the last decade. It consists in leveraging all web-based channels to deliver a brand’s message. Its purpose is to attract, engage and convert virtual visitors to customers.
The digital channels used are:
- Search engines
- Social media platforms
- Google sites
- Other platforms
Why is online marketing important?
There are many benefits and challenges inherent to this practice, but it is quite crucial for companies because it allows marketers to target specific audiences with engaging content that increases the likelihood of purchases.
Benefits
- It allows you to measure the impact of any given channel, as well as recognize how the visitors acquired through different channels interact with a website or a landing page.
- Today, the internet is the most common way people check out a brand-
- You can use online marketing to establish and build relationships more effectively.
- You can attract customers with high valuable content with no need to invest big amounts of money.
- Online marketing is great to target specific niches.
- Using analytics, you can determine which channels are effective at acquiring and retaining customers, as well as driving higher lifetime value for customers.
- You can also determine which online marketing channels are the most effective to acquire customers, based on conversion rate from visitors to customers-
What are the types of content?
There are five types of content in online marketing. They are:
-
Video
This includes videos, live events, online conferences and podcasts.
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Interactive
Refers to quizzes and tests.
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Visual
This includes infographics and slide presentations.
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Text
This has many elements including recap, news, research, studies, interviews, feedbacks and educational articles.
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PDF
Its elements are white papers, manuals, e-books, tutorials, product comparisons, templates, checklists.
Online Marketing will continue to gain popularity, so if you want to stay relevant, make sure to use a combination of channels and offer something valuable to your visitors.
If you are looking for the best team to help you improve your presence online, we are here to help. Contact us today.
