In the online world, it is common for brands to be found through a search engine like Google. There are, of course, other ways to direct customers to a site, such as social media, email subscriptions or blogs. But search engines are still the main channel. After all, millions of people use search engines every day for a variety of reasons, from finding outfit ideas, to recipes, etc. All of the results, appear thanks to the use of keywords.
What are Keywords?
SEO keywords are words or phrases used to inform website content to increase relevant organic search traffic. They provide a digital marketer with valuable information about what the audience is searching, what they value, and even their interests. They are crucial for an online strategy because, when effectively researched and optimized, keywords act as a conduit to connect your target audience with your brand’s site.
Why are they important for SEO?
There are several reasons why keywords are important to search engines and marketing professionals, among them:
- They give clues about who people are and what they want, allowing brands to better meet their needs.
- Keywords can provide a “bullseye” towards which marketers can aim their content.
- Just like establishing a buying persona, having a primary keyword target for each page will give you the right direction and perspective to capture the right audience from any related searches.
Outside SEO, keywords are also very important. Forget about rankings, traffic, or even your website for a minute. Having the opportunity to know what your target audience wants, would you take it? Would you add this knowledge to your strategy? We bet so. Well, as explained above, keywords give important insights about the target audience.
How many keywords should I use for SEO?
It has been proven that the use of keywords increases visibility and helps build brand awareness. However, you should make sure you are not overusing them. When using too many of these phrases, you may weaken the content quality and decrease customer attention to your site. To avoid this, use powerful keywords. You can do so by using a tool designed to support SEO and conducting keyword research.
Now that you know all these aspects about keywords, you can include them in your marketing strategy for a SEO strategy.
If you are interested in growing your online presence, you can contact our team at Gmedia and let us help you. From ecommerce development, to web design, app development, QA and more, we will help your brand get established in the online world.