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The importance of mobile app market research

Published:

Jun 10, 2022

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Have you heard about app market research? Simply put, it is a series of studies to help you understand your audience to the core. The process of researching the market for mobile apps lets you know and understand the trends. Moreover, you get access to the audience’s insights such as interests and what they value the most.

Before starting the market research, you should take these points into consideration:

  • Is it the right time to launch the app?
  • Does the app cover your customer’s pain points and helps them back with the resolution?
  • Does the app convey the Unique Selling Proposition clearly?

 

Some strategies to consider for app market research

  • Know your target audience

The target audience is the key. Everything will revolve around it. Once you know the people your app is designed for, you know how to communicate with them in terms they will understand and appreciate. What is a target audience? It is a group of people with shared interests.

  • Gather and organize relevant data

When you have access to real-time statistics, you can improve your application in a fast manner. You will make sure to pace along the market’s requirements as well as your target’s requirements.

  • Keep an eye on social media

Social media is one of the most powerful tools nowadays. It does not only go along with the trends, but also creates new trends every now and then. What characterizes social media is that this platform lets you be free-spoken, allowing brands to interact with the audience in a new, more present way. 

  • Do an internal analysis: SWOT

The SWOT analysis lets you get an overview of your Strengths, Weaknesses, Opportunities and Threats. With this information, you will know what qualities to potentiate, which areas to improve and so on.

  • Get to know your competition

You may have launched something unique and innovative, but after some time, your competitors will do their homework and see how they can improve their apps. Therefore, you also need to be checking on the competition to see what aspects you can improve.

  • Pitch the strategy

Once you have gone through the previous steps, you can implement everything pitching your market research and looking for reviews. If you want a real feedback these are the questions you should ask:

  • Are the customer pain points satisfied and taken care of?
  • Is the USP clear and was it executed throughout?
  • Is the app strategy data-driven?

 

Do you want to build a strong app that will succeed? We are your team. Contact us today.

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