{"id":7813,"date":"2022-12-29T23:13:16","date_gmt":"2022-12-29T23:13:16","guid":{"rendered":"https:\/\/www.gmedia.la\/?p=7813"},"modified":"2022-12-29T23:13:47","modified_gmt":"2022-12-29T23:13:47","slug":"a-guide-about-search-intent","status":"publish","type":"post","link":"https:\/\/www.gmedia.la\/en\/a-guide-about-search-intent\/","title":{"rendered":"A guide about Search Intent"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Search intent is the reason why a user types a particular query into a search engine like Google or Yahoo. It is also known as User Intent. Common types of Search Intent include informational, commercial, navigational and transactional.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Why is SI important for SEO?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The goal of search engines is to provide relevant results for visitors for users. Therefore, you need to understand it if you want a good rank in search results. In the same way, if you want to succeed with SEO and content marketing today, Search Intent needs to be a big part of your approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Semrush, with a good understanding of search intent, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop a more effective strategy by targeting keywords that align with the needs of your target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create relevant content, Since search intent helps you be able to understand your user\u2019s needs, you will be ready to create content that fulfills them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rank higher in search results by showing search engines that your content is valuable and relevant to their users.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>What are the types of Search Intent and how to use keywords?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are four types:<\/span><\/p>\n<h4><b>Navigational intent<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When users want to find a specific page. It is distinctive from the other searches in which users do not exactly know what they are trying to find. For example: \u201cpinterest login\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, the keywords to use are often branded such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gmail login<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple store refund policy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disney World rules<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>Commercial intent<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In this type of search, users want to do research in order to make a purchase decision. Simply put, they are looking for information, but the information is closely connected to the action: buy it or not. As an example we have \u201cbest vacuum cleaner\u201d or \u201cnyx review\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some keywords you can use to make the most of this type of search intent are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starplus vs Netflix<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instax mini evo review<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best sun cream<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is important to note that in this scenario, most of the results shown will be from third-party pages with independent reviews of the products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Informational intent<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It is when users want to learn more about something. They are usually presented with words like who, what, where, why, and how. For example: \u201cwhat is qa\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some keywords you can use are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When to travel to peru<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is outsourcing<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>Transactional intent<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Here, users want to complete a specific action, such as a purchase, an email subscription, etc. They are money makers, so using strategic keywords will help you a lor. E.g. buy Kellen book.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the keywords you can use are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personality test online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix subscription price<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now that you know more about search intent, you can use your knowledge for your advantage on SEO optimization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to improve your online presence, we are the right team to help you. <a href=\"https:\/\/www.gmedia.la\/contact\/\">Contact us<\/a> today and learn more about our <a href=\"https:\/\/www.gmedia.la\/#services\">services<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search intent is the reason why a user types a particular query into a search engine like Google or Yahoo.<\/p>\n","protected":false},"author":1,"featured_media":7814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[343,344,94,346,347,345],"class_list":["post-7813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-search-intent","tag-search-intent-definition","tag-seo","tag-seo-optimization","tag-seo-peru","tag-what-is-search-intent"],"_links":{"self":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts\/7813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/comments?post=7813"}],"version-history":[{"count":0,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts\/7813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/media\/7814"}],"wp:attachment":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/media?parent=7813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/categories?post=7813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/tags?post=7813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}