{"id":7628,"date":"2022-08-31T12:30:22","date_gmt":"2022-08-31T12:30:22","guid":{"rendered":"https:\/\/www.gmedia.la\/?p=7628"},"modified":"2022-10-26T15:38:16","modified_gmt":"2022-10-26T15:38:16","slug":"steps-for-a-technical-seo-audit","status":"publish","type":"post","link":"https:\/\/www.gmedia.la\/en\/steps-for-a-technical-seo-audit\/","title":{"rendered":"Steps for a technical SEO audit"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Conducting a technical SEO audit helps you understand behind-the-scenes issues that may be affecting your ranking on search engines. What are these issues? Usually site speed, backlinks and indexing. This may be a bit overwhelming, especially if you are starting out. Here, we will walk you through the steps you should take for your technical SEO audit.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>What is a technical SEO audit?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike SEO, a technical audit does not focus on the content. Instead it analyzes technical elements that revolve around how users and search bots navigate through each page.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>What does it include?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This kind of audit is usually conducted through Google Search Console, Google Pagespeed Insights, mobile crawlers, among other tools.\u00a0 There are numerous factors to check such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site speed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indexation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accessibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redirects.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site architecture.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Just keep in mind that before conducting a technical SEO audit, you should set the goals. Do you want to make the pages easier to navigate? Are you looking to optimize the site\u2019s performance? Perfect. Take notes on your goals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>What are the steps for a technical SEO audit?<\/b><\/h3>\n<h4><b>Scan your website<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Use a tool to count the URLs your website has and how many of them are indexable. This tool will help you identify issues as well. You can use Google Search Console or Deepcrawl.<\/span><\/p>\n<p><b><\/b><\/p>\n<h4><b>Identify indexing errors<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If a website has a page that won\u2019t crawl, it may not be indexed properly. The most common index issues are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indexation errors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sitemap errors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robots.txt errors<\/span><\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<h4><b>Check the elements on your site<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Besides checking the indexed pages, you need to review normal SEO aspects, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page titles and title tags<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canonical tags<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">hreflang tags<\/span><\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<h4><b>Identify image problems<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Images often constitute some of the heaviest elements in a page. Thus, ensuring there are no image-related problems will help your site\u2019s ranking by improving loading speeds and increasing traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some image problems are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broken images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missing alt text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Files that are too large<\/span><\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<h4><b>Analyze the links<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Another important step is analyzing the links in your page (internal and external links). They help your site become more credible, so make sure there are no broken links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to enhance your <a href=\"https:\/\/www.gmedia.la\/website-navigation-tips-for-the-best-user-experience\/\">website<\/a>? We are here to help you. At Gmedia, we are experts in web development and website optimization. <a href=\"https:\/\/www.gmedia.la\/contact\/\">Contact us<\/a> today and start boosting your site.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conducting a technical SEO audit helps you understand behind-the-scenes issues that may be affecting your ranking on search engines.<\/p>\n","protected":false},"author":1,"featured_media":7629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[276,274,275,273,124,29],"class_list":["post-7628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-optimization","tag-seo-audit","tag-seo-experts","tag-technical-seo","tag-web-development","tag-web-development-peru"],"_links":{"self":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts\/7628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/comments?post=7628"}],"version-history":[{"count":0,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts\/7628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/media\/7629"}],"wp:attachment":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/media?parent=7628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/categories?post=7628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/tags?post=7628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}