{"id":6959,"date":"2021-12-09T14:02:26","date_gmt":"2021-12-09T19:02:26","guid":{"rendered":"https:\/\/www.gmedia.la\/?p=6959"},"modified":"2022-03-22T16:37:58","modified_gmt":"2022-03-22T16:37:58","slug":"how-to-boost-traffic-for-a-multilingual-site","status":"publish","type":"post","link":"https:\/\/www.gmedia.la\/en\/how-to-boost-traffic-for-a-multilingual-site\/","title":{"rendered":"How to boost traffic for a multilingual site"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Internationalization is a big goal for companies and though it comes with challenges, the benefits of today\u2019s globalized world are worth it. One of the most used techniques today is having a multilingual site, so the website serves English speakers as well as other users, be their native language Spanish, French, etc.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>What is internationalization?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It is the process of making a website appropriate for the global market. It involves mainly two things: 1. ensuring the pages can accommodate multiple languages and 2. ensuring the website has the right infrastructure to support such languages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among its advantages, internationalization helps with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boosting searchability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Widening the target market and target audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, along with the advantages, this model needs some specific practices in order to succeed. If getting traffic in a single language can get demanding, you would need more strategic actions for a multilingual site. We\u2019ve come to help you with that with a few tips:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>1. Translate SEO elements<\/b><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Before landing on your site, people will most likely see the <a href=\"https:\/\/www.gmedia.la\/2021\/09\/21\/these-are-the-benefits-of-local-seo\/\">SEO<\/a> titles and meta descriptions. If these elements do not appear in their native language, not only they will be less interested in clicking on your site, but also the search engine will not rank it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which SEO elements you must translate?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">meta description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">image alt tags<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL<\/span><\/li>\n<\/ul>\n<h4><\/h4>\n<h4><b>2. Ensure translated pages are indexable<\/b><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you want an optimized multilingual site, the web address must be accessible. This will, indeed, help Google index and rank the international versions of your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When geotargeting a site, Google has three options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Country-specific domains<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Example: websitename.com\/blog-post (English) and websitename.jp\/blog-post (Japan)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subdomains with gTLD<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Example: websitename.com\/features (English) and jp.websitename.com\/features (Japan)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subdirectories with gTLD<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Example: websitename.com\/features (English) and websitename.com\/jp\/features (Japan)<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>3. Make sure you know your target audience<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">People in different countries or regions use specific terms for search, slang, or even phrases for different purposes like products, deals, etc. Therefore, getting to know the target audience and their language customs is crucial if you want your site to be useful to them,<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Do you want your website to rank? Contact us, our team of experts will be glad to help boost your site.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The benefits of having a multilingual site are great for today\u2019s globalized world. Here are a few tips to succeed.<\/p>\n","protected":false},"author":1,"featured_media":6960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[143,94,144,29],"class_list":["post-6959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-multilingual-site","tag-seo","tag-traffic-online","tag-web-development-peru"],"_links":{"self":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts\/6959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/comments?post=6959"}],"version-history":[{"count":0,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts\/6959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/media\/6960"}],"wp:attachment":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/media?parent=6959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/categories?post=6959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/tags?post=6959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}