{"id":6160,"date":"2019-12-12T17:26:06","date_gmt":"2019-12-12T17:26:06","guid":{"rendered":"http:\/\/www.glajumedia.com\/en\/?p=6160"},"modified":"2022-03-22T22:19:10","modified_gmt":"2022-03-22T22:19:10","slug":"ecommerce-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.gmedia.la\/en\/ecommerce-trends-for-2020\/","title":{"rendered":"eCommerce Trends for 2020: You need to implement now!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">By the end of 2019, <strong>retail ecommerce<\/strong> sales worldwide is equivalent to 3.53 trillion US dollars. To have a competitive advantage in the eCommerce industry, you need to get into the most recent ecommerce trends.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The<strong> ecommerce<\/strong> world has changed retail and people&#8217;s need. Indeed, many research companies come up with different publications about new marketing trends. I review several sources such us Absolunet and many others and choose <strong>the most important ecommerce trends for 2020.&nbsp;<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6181\" src=\"http:\/\/www.glajumedia.com\/en\/wp-content\/uploads\/2019\/12\/ecommerce-website-kbworks.png\" alt=\"\" width=\"478\" height=\"431\" srcset=\"https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/ecommerce-website-kbworks.png 568w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/ecommerce-website-kbworks-300x270.png 300w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/ecommerce-website-kbworks-480x433.png 480w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Why are ecommerce trends so important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To know why the <strong>ecommerce trends<\/strong> are essential, you need to see some facts:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;ec<\/span><span style=\"font-weight: 400;\">ommerce will soon account for 15% of all specialty retail sales in North America (in China, ecommerce is 23% of all retail), and digital influences nearly 60% of all retail sales.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;A total of digital technologies (including offline payment with cards, mobile apps, and similar offline technologies) account for almost 60% of America&#8217;s total retail sales.&#8221;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Top 5 ec<\/span><span style=\"font-weight: 400;\">ommerce trends 2020:<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Voice Search<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Have you ever heard about Amazon&#8217;s Echo, Google&#8217;s Home, and Apple&#8217;s Homepo?<\/strong> GlobalWebindex states that 27% of the population around the world is using a voice search on mobile. Voice search, also known as smart assistants, allows you to send a text message or organize your calendar. However, a smart speaker can listen all the time and plugged all the time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As one of the <strong>ecommerce trends<\/strong>, the voice search has two principal entrances: retail and grocery. In the USA, Amazon has already covered this sector, which completely changes the online experience of customers. Besides, it creates voice tech services more power in consumer-product choice.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>With this, innovation is going to shape the SEO<\/strong>. By looking at these facts, the voice control function becomes the top search result, which tells you to ingrate a voice search on your website now.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6170\" src=\"http:\/\/www.glajumedia.com\/en\/wp-content\/uploads\/2019\/12\/eMarketer-us-voice-enabled-digital-assistant-users-by-generation-2016-2019-millions-226458.jpeg\" alt=\"\" width=\"546\" height=\"569\" srcset=\"https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/eMarketer-us-voice-enabled-digital-assistant-users-by-generation-2016-2019-millions-226458.jpeg 922w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/eMarketer-us-voice-enabled-digital-assistant-users-by-generation-2016-2019-millions-226458-288x300.jpeg 288w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/eMarketer-us-voice-enabled-digital-assistant-users-by-generation-2016-2019-millions-226458-768x800.jpeg 768w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/eMarketer-us-voice-enabled-digital-assistant-users-by-generation-2016-2019-millions-226458-480x500.jpeg 480w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Mobile Shopping<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In recent years,<strong> mobile shopping<\/strong> has grown steadily, which makes it part of <strong>ecommerce trends<\/strong>. It means that many people visit websites and buy products or services on smartphones and tablets.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a> states that by 2020 that mobile shopping revenue will be $189 billion, where most of the sales would make via apps. Besides,&nbsp; a new technology called progressive web app is a mobile website that looks and feels like a mobile app.<\/p>\n<p><span style=\"font-weight: 400;\">The main goal of the <strong>PWA technology<\/strong> is to bring the best usability of your ecommerce website. This tech creates a compelling mobile experience as mobile apps. PWA has become discoverable and accessible to anyone through the mobile web.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some PWA characteristics are:&nbsp;<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Faster than a mobile site<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Work offline<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Can be added to a home screen without any updating<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Allow push notifications<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6174\" src=\"http:\/\/www.glajumedia.com\/en\/wp-content\/uploads\/2019\/12\/Online_shopping_PNG.png\" alt=\"\" width=\"402\" height=\"468\" srcset=\"https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Online_shopping_PNG.png 860w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Online_shopping_PNG-258x300.png 258w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Online_shopping_PNG-768x893.png 768w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Online_shopping_PNG-480x558.png 480w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Virtual and Augmented Reality<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Online stores face challenges when customers want to see or try a product before buying it. <strong>Virtual and Augmented Reality<\/strong> has been helping get through this problem by<strong> letting customers into virtual experience with their products<\/strong>. For example, Warby Parker had introduced an app with AR so its clients can try on different glasses before ordering. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides,<strong> Amazon and Ikea<\/strong> have applied the same technology with furniture items so customers can try them on their own houses. These kinds of technologies are something that you need to apply as one of the<strong> ecommerce trends <\/strong><\/span><strong>for 2020.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6179\" src=\"http:\/\/www.glajumedia.com\/en\/wp-content\/uploads\/2019\/12\/How-can-I-make-Virtual-Reality-and-Augmented-Reality-work-for-my-E-Commerce-7.png\" alt=\"\" width=\"744\" height=\"446\" srcset=\"https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/How-can-I-make-Virtual-Reality-and-Augmented-Reality-work-for-my-E-Commerce-7.png 1000w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/How-can-I-make-Virtual-Reality-and-Augmented-Reality-work-for-my-E-Commerce-7-300x180.png 300w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/How-can-I-make-Virtual-Reality-and-Augmented-Reality-work-for-my-E-Commerce-7-768x461.png 768w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/How-can-I-make-Virtual-Reality-and-Augmented-Reality-work-for-my-E-Commerce-7-980x588.png 980w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/How-can-I-make-Virtual-Reality-and-Augmented-Reality-work-for-my-E-Commerce-7-480x288.png 480w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Social Media Sales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Social Media<\/strong> has become more than likes, shares, and posting personal pictures. Indeed, it has become a process called <strong>social commerce<\/strong> where costumers make purchases through any social media platform. This process has been growing in the past years. And it will continue onwards into<strong> 2020 as one of the eCommerce trends. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, China is already into<strong> social commerce via WeChat and reports that almost 55% of costumers<\/strong> had made purchases through Facebook, Instagram, or Pinterest. Indeed, the key trend indicators say that<strong> 87% of online shoppers think social media helps them make a shopping decision.&nbsp;<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6180\" src=\"http:\/\/www.glajumedia.com\/en\/wp-content\/uploads\/2019\/12\/Social_media_adv_PNG.png\" alt=\"\" width=\"506\" height=\"578\" srcset=\"https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Social_media_adv_PNG.png 876w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Social_media_adv_PNG-263x300.png 263w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Social_media_adv_PNG-768x877.png 768w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Social_media_adv_PNG-480x548.png 480w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Subscription<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Subscription <\/strong>turns to be a strong ecommerce trend for 2020. For generations like Millenials, who find it easier and convenient subscription service. It provides regular delivery by getting a personal experience.&nbsp;&nbsp;<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cA lot of businesses also tailor their contents to the individual, curating a selection of products based on the information they&#8217;ve collected about the consumer, which fulfills our desire for personalization in our shopping experience.\u201d &#8211; <\/span><a href=\"https:\/\/www.linkedin.com\/today\/author\/emilgkristensen\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Emil Kristensen<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/sleeknote.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sleeknote<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The advantages of regulatory deliveries are how much time, money, and resources you can save in different ways. For example, <strong>better inventory management, smooth transactions, and keeping high-quality customers.&nbsp;<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.glajumedia.com\/en\/\" target=\"_blank\" rel=\"noopener\">Glajumedia<\/a> will make sure your ecommerce is up to date with the latest trends. Also, we have a long-time experience by working with different companies in the USA. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6183\" src=\"http:\/\/www.glajumedia.com\/en\/wp-content\/uploads\/2019\/12\/Delivery_app_PNG.png\" alt=\"\" width=\"587\" height=\"628\" srcset=\"https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Delivery_app_PNG.png 934w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Delivery_app_PNG-280x300.png 280w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Delivery_app_PNG-768x822.png 768w, https:\/\/www.gmedia.la\/en\/wp-content\/uploads\/2019\/12\/Delivery_app_PNG-480x514.png 480w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By the end of 2019, retail ecommerce sales worldwide is equivalent to 3.53 trillion US dollars. To have a competitive advantage in the eCommerce industry, you need to get into the most&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[74,107,217,216],"class_list":["post-6160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-e-commerce","tag-ecommerce","tag-ecommerce-trends","tag-trends-2020","tag-trends-for-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts\/6160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/comments?post=6160"}],"version-history":[{"count":0,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/posts\/6160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/media\/6163"}],"wp:attachment":[{"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/media?parent=6160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/categories?post=6160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmedia.la\/en\/wp-json\/wp\/v2\/tags?post=6160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}