Google My Business is a local SEO tool that allows you to reach potential customers when used strategically. So, here we tell you everything you need to know about this tool and how to use it for the best results.
What is Google My Business?
It is a platform provided by Google that allows businesses to manage their online presence in the Google search section and on Google Maps. Essentially, it is a way to create an online business listing. This listing appears on the Google search results page, displaying key information such as address, phone number, hours of operation, photos and customer reviews.
Why use this tool?
Among the benefits of using this tool strategically we have:
Improved online visibility.
Google My Business allows you to appear in Google local search, which increases the visibility of your business. Businesses with a well-optimized listing on this platform are more likely to appear at the top of local search results. This increases the likelihood that customers will find your business.
Increased access to information
The platform allows customers to easily get key information about your business. Information such as business hours, address and phone number are displayed.
Greater interaction with customers
Another advantage of Google My Business is that it allows customers to leave reviews and ratings on the business listing. This builds trust and credibility in your business. Moreover, you can respond to customer reviews and questions directly on the platform, which allows you to interact with customers and provide exceptional customer service.
Add additional content
In addition to key business information, Google My Business also allows you to add photos, posts and special offers for customers to see on your business listing. With all this content, you are more likely to attract more customers.
As we have seen, Google My Business is a free and essential digital marketing tool for any company or business that wants to boost its online presence. Strategic use of the platform allows you to improve your company’s visibility. In addition, the platform makes it easier for customers to get information about your business, while allowing you to interact with customers.