A guide to starting with automated email marketing

Published Diciembre 14, 2021

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Establishing an automated email marketing system is a marketing technique that delivers personalized messages. According to a 2019 report by the Marketing Email Tracker, email ROI rose from $58 per each $1 spent.

 

Automated email marketing is a workflow where emails are automatically sent to the recipients in a database. They are called subscribers. This workflow does not work randomly. Instead, with a proper system, the right subscriber will get the right message any time.

 

If you have an e-commerce and want to start with automated email marketing, keep in mind that emails should be somewhat personalized and reflect the point on the customer journey the user receiving the email is in. The goal of automated emails is to engage the user and promote the services or products. 

 

What benefits does automated email marketing bring?

When an automated email marketing strategy is well implemented, it is highly beneficial. Some of the advantages are:

 

1. A stronger brand

Marketing emails create stronger customer relationships, which results in a stronger brand. Providing value to online users through engaging and relevant emails helps create a bond between your brand and the audience.

 

2. Increased user engagement

A personalized email brings value to the table because it matches the user’s interest. By capturing the user’s interest, they are more likely to open the email, read it, and eventually make a purchase.

 

3. Improved user experience

Email automation relies on personalization providing content that is more relevant to the recipient.

 

What are the types of marketing emails?

  • Re-engagement emails give an inactive user a reason to come back.
  • Informational emails enlighten a user about the benefits, features, and attributes of the product or service.
  • Abandoned cart emails work persuading the user to complete the purchase and check out the items left in the shopping car.

How to measure effectiveness?

The effectiveness can be measured depending on the set goals, which can be:

  • Improve email open rates.
  • Reinforce brand image.
  • Build relationships with existing customers.
  • Obtain new customers.
  • Etcetera.

 

Do you want to implement an automated email marketing strategy? We are here to help you. 

Contact us.

 

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