Google Webmaster offers tools with useful information to help manage a website. It is a group of applications with data such as words positioned in Google, trend graphs, as well as CTR or click-through rate. Google Webmaster also provides information about the health of a website and reports on technical problems, crawl errors, security issues, and mobile optimization.
Some of the metrics available on Webmaster are:
In addition to the tools to measure the functionality and metrics of a website, Google Webmaster sends email notifications in case any of the pages violate Google’s guidelines or if it detects security issues.
For example, if spam, purchased links, or cloaking are detected, Google applies penalties and explains the instructions to follow through this page.
These are the components of a web page such as price list, reviews, menus. This information is presented as additional data for better user guidance.
Checks the metadata in the Head section of your HTML for errors such as duplicate meta descriptions or title tags, non-indexable content, and more. Analysis with this tool is very important as Google’s algorithm gives great weighting to metadata.
This tool allows you to check if your site’s data is well structured so that Google can display a snippet.
Provides information about the pages that link to other pages on your website. It establishes a kind of hierarchy that provides Google with data about the relative importance of each site to your page.
A section that provides information about the use of robots.txt files and their effectiveness in blocking websites you want to block.
A sitemap is an XML file that contains a listing of all the pages on your website and how they interrelate.
It is crucial to keep the sitemap up to date as it facilitates the scanning process for Google, allowing Google bot to find pages that may otherwise be ignored. The best way to keep your sitemap up to date is to re-generate it every time a page is added or deleted.
Want to improve your site to increase the value provided to clients? We will be glad to help. At Gmedia, we are experts in value delivery.
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